A complete, practical list of ad types used on the web in 2025
Created by Momzey Admin on 11/4/2025 1:52:25 PM
Here’s a complete, practical list of ad types used on the web in 2025 — grouped by how they’re paid for (pricing model) and how they’re displayed (format), with real-world examples.
1. By Pricing Model (How Advertisers Pay)
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Pricing Model
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How It Works
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Who Pays When?
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Example Platforms
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PPC (Pay Per Click)
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Pay only when user clicks
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Click → $0.10–$5
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Google Ads (Search), Microsoft Ads
|
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CPC (Cost Per Click)
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Same as PPC, just different name
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Click → $
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Meta Ads, TikTok Ads
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CPM (Cost Per Mille)
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Pay per 1,000 impressions (views)
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1,000 views → $1–$20
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Display networks, YouTube, Facebook
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CPV (Cost Per View)
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Pay when video is watched (e.g., 30 sec or skip)
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View → $0.01–$0.10
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YouTube TrueView, TikTok
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CPE (Cost Per Engagement)
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Pay for likes, shares, comments, expands
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Action → $
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Instagram, LinkedIn
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CPA (Cost Per Action/Acquisition)
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Pay only for conversion (sale, signup, app install)
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Sale → $5–$100
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Affiliate ads, Amazon, performance networks
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CPL (Cost Per Lead)
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Pay for form fill, email signup
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Lead → $2–$50
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Lead gen sites, B2B ads
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Flat Rate / Sponsorship
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Fixed fee for placement (no performance)
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Upfront → $1K–$1M
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Newsletter sponsorship, podcast ad read
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Rev-Share (Revenue Share)
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Publisher gets % of sales
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Sale → 5–30%
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Affiliate programs (Amazon, Shopify)
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2. By Ad Format (How It Looks & Behaves)
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Format
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Description
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Disruptive?
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Example
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Search Ads
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Text ads in search results
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Low
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“plumber near me” on Google
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Display Banners
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Image/static ads on websites
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Medium
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300×250 ad on a blog
|
|
Native Ads
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Blends with content
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Low
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“Recommended for you” on CNN
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Interstitial
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Full-screen ad before content
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High
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Mobile game “Continue in 5…”
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Video Ads
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Pre-roll, mid-roll, skippable/non-skippable
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High
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YouTube 15-sec non-skip
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In-Feed Ads
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Scrollable ads in social feeds
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Medium
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Instagram photo ad
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Stories Ads
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Full-screen vertical video/photo
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Medium
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Snapchat, IG Stories
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Push Notifications
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Browser or app pop-up
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High
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“Your cart is waiting!”
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Pop-Up / Pop-Under
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New window over/under page
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Very High
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“Subscribe now!”
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Rich Media
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Interactive (expand, video, carousel)
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Medium
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Expandable banner with video
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Affiliate Links
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Text/image links → commission on sale
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Low
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“Best laptop 2025” blog post
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Sponsored Content
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Branded article or video
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Low
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“Presented by Nike” on ESPN
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3. Real-World Examples (2025)
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Ad Type
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Platform
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Pricing
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Example
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PPC Search
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Google
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$2/click
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“buy running shoes”
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CPM Display
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AdSense site
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$3 CPM
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728×90 leaderboard on tech blog
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CPV Video
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YouTube
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$0.03/view
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5-sec skippable pre-roll
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CPA Affiliate
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Amazon
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8% commission
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Review site → “Buy on Amazon”
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CPE Social
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TikTok
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$0.50/engagement
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“Duet this!” ad
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Flat Rate
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Substack
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$500/week
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Newsletter footer ad
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Interstitial
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Mobile game
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CPM
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Full-screen “Play now”
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4. Which Makes Publishers the Most Money? (2025 Avg.)
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Format
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Avg. Revenue per 1,000 Visitors
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Best For
|
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Search (AdSense)
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$10–$30
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High-intent sites
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Video (YouTube)
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$5–$20
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Long-form content
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Direct-Sold Sponsorships
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$50–$200+
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Niche blogs, newsletters
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Display (Programmatic)
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$1–$5
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General sites
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Affiliate (CPA)
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$20–$100+ (per sale)
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Review/comparison sites
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5. Most Hated (Disruptive) Ads — User Block Rate
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Ad Type
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% of Users Blocking
|
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Pop-ups
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76%
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Auto-play video with sound
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64%
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Interstitials
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58%
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In-feed (social)
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22%
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Search ads
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12%
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TL;DR: Ad Types Cheat Sheet| Want Clicks? → PPC / CPC
| Want Views? → CPM / CPV
| Want Sales? → CPA / Affiliate
| Want Attention? → Video / Interstitial
| Want Trust? → Native / Sponsored
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