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How Momzey Billboard Advertising Works
How Momzey Billboard Advertising Works
Apr30
Created by Jonny Lookman on 4/30/2018 7:01:31 PM
Momzey is a place where local businesses can advertise their products and services to their local communities. Momzey uses its own proprietary app LocalAgent+ to propel local out-of-home and traditional advertising and businesses on the web.

How does Momzey billboard advertising work differently than all other billboard advertising?

Here at Momzey, we know that people driving at 60 mph on the highway are not going to be browsing the web until they stop somewhere. Plus, it may be illegal to do that, just like texting.

This means our ads must be memorable and - in more ways than one - in sync with the web. 
 
We specialize in making traditional in-home and out-of-home advertising easier to find for our local business advertisers online. Whether consumers use the advertiser's domain address, Momzey.com, social media channels, or keywords on search engines.

In a nutshell, we list and maintain your vital company info, description, and keywords on over 50 search engines, directories, and social media channels. Given that, we rely on users to find your business using what they remember, keywords, and location.

What people do when they drive by the billboard?

  1. They look at the ads and one or two picque their interest.
    1. They cannot immediately start searching the internet
    2. But they can try to remember what they saw

  2. What do they see?
    1. They see the business website address. Displays 50 times per day per spot. Over 1,000 shows per spot.
    2. The business phone number. 50 times per day per spot. Over 1,000 shows per spot.
    3. Some keywords that relate to the ad. 50 times per day per spot. Over 1,000 shows per spot.
    4. And the sponsor Momzey.com on the left hand side. 1,100 times per day per spot. Over 3 million shows per month. 

  3. What they do when they arrive to their destination?
    1. Start work
    2. Sit back and relax
    3. Use their mobile devices, tablets, laptops or desktop to check email and browse the web
    4. Remember the ad

  4. He/she wants to search for the ad he/she saw on the billboard while driving on the highway. 
    1. One may begin by typing the web address and visit site
    2. One may go to Momzey.com and find the advertiser 
    3. One may use the favorite search engine with keywords and location instead

  5. All advertising works better the more times the ad appears.
    1. This is especially true with billboards
    2. Billboard ads act as reminders to what one Has seen before or somewhere else. 
    3. Businesses have more chances of being noticed via a billboard than any other form of advertising.

  6. Billboards are 100% universal and 100% fraud free.
    1. Unlike a classical radio station where only a classical music lover listens to
    2. Unlike Cable TV History Channel where only the history buffs look at
    3. Unlike a regional magazine with only 1,000 paid subscribers and 30,000 distributed free to $100K /year households
    4. Billboards are neutral so everyone see them. Everyone remembers. 
    5. and unlike Pay Per Click, Adwords, Re-targeting, neither your competition or click-farms can steal your clicks. This will be another blog with documentation on how widespread internet advertising fraud is.

  7. Billboards as an advertising method
    1. Most businesses that can pay $6-15K per month to get on a billboard with high traffic. Even if only for a major sale announcement. 

     

     

     

    The same is true with all other forms of advertising containing no dynamic links.  Even when a domain name is well displayed on the ad, users prefer search over typing. 

    The bottom line is that we can help all of your traditional advertising work better when connected with Momzey.

     

 

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